Project Overview: Tasked with introducing the latest range of handbags for the Emma by Jane brand, the aim was to announce their presence on the Irish fashion scene with sophistication and grace in their Spring/Summer Campaign.

My Contribution: I conceptualized the shoot, provided art direction, and photographed the collection to showcase the handbags in an elegant and elevated manner. The resulting imagery was intended to captivate the audience across various platforms, including social channels, paid ads, and the brand's website.

Key Deliverables:

• Creation of the shoot concept, coupled with art direction and photography for the campaign imagery.

• On-set art direction, ensuring the visuals were aligned with the brand's signature style and conveyed elegance.

• Post-shoot responsibilities included comprehensive editing of all campaign imagery to maintain a cohesive and polished presentation across multiple channels.