Project Overview: Tasked with elevating the brand image of Simple Things Alpaca, the goal was to infuse a luxurious feel across all marketing channels, aligning seamlessly with their discerning target market.

My Contribution: Serving as the creative force, I conceptualized a modern brand identity, drawing inspiration from the natural heritage of alpaca wool. This distinctive approach set Simple Things apart in a niche way not explored by their competitors. I emphasized the product as the hero, showcasing it in an elevated and inviting home setting.

Key Deliverables:

• Creation of the shoot concept, coupled with art direction and photography for the campaign imagery.

• On-set art direction, ensuring the visual narrative reflected the contemporary luxury concept.

• Selection of shooting locations and meticulous planning of the shot list to align with the desired brand image.

• Post-shoot responsibilities included comprehensive editing of all campaign imagery, ensuring a cohesive and polished presentation across social media, the website, and paid social channels.