Project Overview: Tasked with developing a comprehensive campaign concept for Spot Whiskey, covering the distinctive Red Spot, Blue Spot, Yellow Spot, and Green Spot Whiskeys.

My Contribution: Expanding on an initial brief, I took the reins in establishing the new visual identity for Spot Whiskey. Drawing inspiration from the world of fashion and beauty, we infused vibrant colors, unique glassware, and strategic color blocking for each whiskey range, resulting in a visually compelling collection that sets Spot Whiskey apart in a crowded market.

Key Deliverables:

• Concept ideation & execution

• Crafting a detailed shoot deck comprising mood boards, styling guides, designated glassware, and the specific number of images per setup

• Providing on-set Art Direction

• Executing Photography & Videography to bring the envisioned campaign to life.